KITCHENTECH

kitchentech is an integrated technology center that caters to the new lifestyle trend where young and energetic food lovers can enjoy cooking in a state-of-the-art environment. kitchentech, positioned as a one-stop solution for kitchen ideas and innovations which has a wide range of high-quality products imported from europe and the united states. 

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the iden challenge

iden was hired for further develop from the already set company name. iden teams start to create an extraordinary company slogan - 'cooking is so fun' to educate consumers that the moments in kitchen is the beginning place to build beautiful family stories.  we used kid as main hero to feature the overall brand identity to gain market confident level that kitchen is always safe and child-friendly with a right kitchenware for your home.

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